Tuudr

Client

Tuudr

Services

Research & Strategy
Brand Identity
UI/UX

Year

2021 – 2024

Team

Sprout Studios

In 2020, music education experienced a rapid shift to online instruction, exposing the limitations of existing platforms in replicating the immersive and dynamic nature of in-person lessons. Moreover, it underscored the limited access to music education experienced by millions of students worldwide due to geographical barriers and logistical constraints.

Committed to addressing this challenge, our client, world-renowned and Carnegie Hall headlining pianist, Adam Gyorgy, came to us to create a platform that mirrored his dream of elevating online music education.

UX Work Flow

Following the Roadmap, for each defined phase of the Tuudr Growth Plan, we first collaborated with the client to create features lists, followed by user flows and lastly wireframes, which we shared with the dev team for initial feedback. 

Logo Exploration &
Brand Development

We worked on two important aspects of Tuudr simultaneously – the platform interface and user experience; and the brand development and visual identity.

We began by understanding and building out the platform business plan alongside our client and their external development team. At every step, we had to be cautious to balance the capabilities of the development team with the wants of the client, keeping in mind the whole time the launch deadlines that were being established.

We then created and refined user flows and wireframes to ensure all the teams were on the same page before moving into high fidelity flows.

Finalized Identity &
Brand Book

We crafted a unique visual identity to encapsulate the Tuudr brand essence.

This bold identity exudes inspiration, confidence, and excitement while conveying the highest standards of music professionalism. Our team developed a comprehensive brand guide that outlines the color palettes, typefaces, logo variations, and brand tone of voice that define Tuudr.

The Tuudr App &
User Interface

Through extensive user research and testing, the user interface (UI) and user experience (UX) were fine-tuned to meet the unique needs of both students and instructors, providing a visually appealing and intuitive platform.

It is the first to offer live video lessons, featuring multiple camera angles, in-call PDF sheet music sharing and editing capabilities, and additional features for in-depth music exploration and collaboration. The Marketplace allows instructors to offer services and students to explore an extensive library of lessons and practice tools.

TEAM
My Role, Designer
Matthew Evans, Creative Director
Ryan O’Donnell, Art Director
Matt Guay, Designer
Gokul Beeda, Designer

Assets and imagery designed exclusively for Sprout Studios and client.
All rights, title and goodwill remain the property of Sprout Studios and client, and use of all assets is limited to designer’s portfolio only.