State Street

CLIENT

State Street Corporation

Services

Brand Identity
Illustration
Information Design

Year

January – June 2019

I worked full-time as a Marketing/Graphic Design Co-op for State Street Corporation. I collaborated with many different areas of the company, including Events, Social Media, Marketing etc. to create various presentation and event materials that furthered the company’s reach. 

While I was at State Street, the entire team helped to usher in the rebrand of the design system. Being such a large company and influence, consistency of messaging both internally and externally was very important. Under the new brand guidelines, the design focused on clean and confident type and color to portray a company on the cutting edge, while speaking to its established roots and professionalism.

Report Layout Design

Articles, insights and reports were multi-page, text heavy documents that were the meat of the content that I worked on. While not traditionally the most exciting, our challenge was to turn the dense information into a format that was easily digestible and consistent between documents. I formatted each paper using the standardized grid with hierarchical styles for headings and paragraphs. The incorporated graphs and charts further clarify and explain the information, while adding visual interest with bold colors.

Digital Design

Working with colleagues across departments, I produced marketing materials and internal communication to compile and present data in an appealing way to each intended audience. Simplified, stylized illustrations and recognizable icons were highly utilized in the digital graphics. The digital screens and presentations were designed to focus on legibility and clear and concise communication.

Additional Event &
Company Collateral

Lastly, I was responsible for many different miscellaneous tasks that came to the design team. This included name tags, handouts, brochures, event signage, and merchandise to promote State Street. While often one-off projects, keeping them recognizably branded within the company’s style was key.

Assets and imagery designed exclusively for State Street Corporation.
All rights, title and goodwill remain the property of State Street Corporation and use of all assets is limited to designer’s portfolio only.